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104 166 - Enterprise Marketing & Mgmt |
Hands-on application of concepts previously learned in the marketing program while participating in an actual on-campus business. Emphasis will be placed on the nine functional areas of marketing: product/service planning, promotion, purchasing, risk management, selling, distribution, financing, marketing information management, and pricing. Competencies learned in other courses will be used to run a school-based enterprise. Students research the market, determine the proper product mix, go to market to buy products to sell, and promote to CVTC students, staff, faculty, and community. Management skills will also be applied throughout the course. Teachers and students will work jointly with other programs to control inventory, market, and keep accurate records. This applied and integrated course will act as a go-between the theories taught in the classroom and real-life situations.
4.000 Credit hours 36.000 Lecture hours 36.000 Lab hours 72.000 Other hours Levels: Credit Programs/Classes Schedule Types: Clinical Internship, Lab, Lab and Lecture, Lecture Marketing, Sales & Service Division Marketing Department Prerequisites: Credit Programs/Classes level 104 102 Minimum Grade of D- and Credit Programs/Classes level 104 104 Minimum Grade of D- and Credit Programs/Classes level 104 125 Minimum Grade of D- |
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