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Detailed Course Information

 

2015 Spring CEU
Mar 28, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

104 126 - Promotional Design
This course will concentrate on the design of promotional elements that would be used in an integrated marketing communication plan. Students will continue to build their technical and visual communication skill sets in the context of graphics and web design as they explore the utilization of industry accepted design programs. This course will provide an environment that promotes learning by allowing students to apply and evaluate creative processes used in promotional design. Attention will be given to the various media used in contemporary marketing including advertising, direct marketing, internet and interactive marketing, sales promotion, social media, publicity, and public relations. We will examine the process by which integrated marketing communications programs are planned, developed, implemented, and evaluated as wellas various factors and considerations that influence this process.
3.000 Credit hours
54.000 Lecture hours

Levels: Credit Programs/Classes
Schedule Types: Web Conferencing, Lecture

Marketing, Sales & Service Division
Marketing Department

Prerequisites:
Credit Programs/Classes level 104 102 Minimum Grade of D- and Credit Programs/Classes level 104 125 Minimum Grade of D-

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