Detailed Course Information |
2015 Spring CEU
Apr 26, 2024 |
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| 104 125 - Advertising |
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Promotion principles refers to non-personal communication about product services, image, or ideas to influence customer behavior. Topics include advertising, sales promotion, visual promotion, public relations, and managing the promotion function.
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Levels: Credit Programs/Classes Schedule Types: Online, Lab, Lab and Lecture, Lecture, Instructional Television, Blended <50% Online, Online & On-Site Testing Marketing, Sales & Service Division Marketing Department Prerequisites: Credit Programs/Classes level 104 102 Minimum Grade of D- |
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