Detailed Course Information |
2015 Spring CEU
Apr 25, 2024 |
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| 104 111 - Consumer Behavior |
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This course will address factors that influence what and why we buy. Understanding consumer behavior provides you with tools that enable you to make sure consumers will feel a need for your product, search for, and find the intended information about your product. Applying an understanding of consumer behavior will allow customers to evaluate your product as the best alternative, buy the product and remain loyal to their product.
3.000 Credit hours 54.000 Lecture hours Levels: Credit Programs/Classes Schedule Types: Independent Study, Online, Lecture, Online & On-Site Testing Marketing, Sales & Service Division Marketing Department |
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