Detailed Course Information |
2015 Spring CEU
Apr 26, 2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| 104 109 - Social Media Mktg Strategy |
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Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures.
2.000 Credit hours 36.000 Lecture hours Levels: Credit Programs/Classes Schedule Types: Lecture Marketing, Sales & Service Division Marketing Department Prerequisites: Credit Programs/Classes level 104 102 Minimum Grade of D- and Credit Programs/Classes level 104 125 Minimum Grade of D- |
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